The US Grand Prix at the Circuit of the Americas will activate a party mode of its own next October, with pop stars Bruno Mars and Britney Spears headlining the event's music line-up.
Like in the past, the race's promoters will be looking to boost attendance figures by adding a popular entertainment package.
After Taylor Swift in 2016 and Justin Timberlake last year, Bruno Mars will perform on the Saturday after qualifying while Britney Spears will pick up the music baton on Sunday, after the race.
"We're excited to welcome Bruno Mars and Britney Spears to this year's United States Grand Prix stage," said Bobby Epstein, Founder and Chairman of COTA.
"The pinnacle of motorsports, two global superstar musicians and all of the festive entertainment that comes with the Formula 1 United States Grand Prix defines the weekend as the greatest sports and entertainment celebration of the year.
“We are proud to host such an incredible weekend for race and music fans alike."