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As promised Formula 1 unleashes its new logo!


As promised, Formula 1 unveiled the logo which will represent the sport into hopefully its prosperous future.

A short film broadcasted on the screens of the Abu Dhabi podium progressively teased the new symbol before revealing the double-F red lines joined to the number 1.

It's a simple, straightforward design, perhaps a bit too simplistic for some. But as usual, we'll likely all get used to it...

According to Ellie Norman, F1's head of marketing, the double red lines represent two cars racing to a finish line.

"It takes inspiration from the low profile shape of the car, two cars crossing a finish line," she said.

"It is incredibly bold and simple – so as we apply this in today's market and being mobile and digital led, we have much more flexibility and versatility with this logo."

Earlier this week, F1 commercial boss Sean Bratches said the sport's original logo had too much 'negative' space, referring to the subtle presence of the '1' in the middle.

"We hold in high regard the incumbent mark," he said.

"It served F1 extremely well over the past 23 years, but in terms of where we are taking the business and our vision for the business, it is the negative space in the '1' doesn't come through candidly in digital.

"If I were to have a poll of the number of people I've met and discussed the mark since I have gotten here, many of them have gone years and years without understanding the invisible space between the left and the right is actually a '1'.

"So we wanted to keep it simple and clear. That is important for the digital space."

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