Formula 1 enjoyed a world's first last weekend in 'Singapour' when it trialed, in association with Tata Communications, live 360-degree video during Sunday's race.
While 360-degree video footage in sports is nothing new, it's widespread adoption has been complicated by the 30-second delay between the video and live television feeds.
The delay is a result of the massive data linked with the 360-degree images, but Tata has now managed to sync the two distinct feeds together.
F1 used two 360-degree cameras in Singapore, one in the paddock and the other located on Marina Bay's Anderson Bridge.
The technology is destined to greatly enhance the viewer experience and the action with virtual-reality like visuals.
"We've done this test to show how a fan could watch on TV Lewis (Hamilton), Sebastian (Vettel) or any other driver coming into the pits, completely in-sync 360-degree view of everything going on around him while he is there... Not 30 seconds after he has driven off," said John Morrison, chief technical officer of Formula 1.
Formula 1 and Tata will be looking to use the technology in the pitlane and trackside in the future to capture unique moments as a prelude to actually fitting a 360-degree camera to a car!
It's all about empowering the fans by offering a personal viewing experience which combines live TV and 360-degree video.
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